Vegan, water-based, and nourishing, our Coastal Creme rejuvenates dry or damaged hair, while adding volume and a very low hold for a lightly textured look that you can run your hands through all day. Part hair lotion, part leave-in hair conditioner, it's our lowest hold product and is a favorite for natural looks.
Organic & wild-crafted ingredients, made entirely in Northern California
1.7 ounces, bottled by hand in premium, biophotonic glass
Aroma notes: cedar atlas, red mandarin, blue tansy
Free domestic shipping for all orders over $50 (3-5 days). Orders over $75 are automatically upgraded to Priority Mail (1-3 days). Orders are shipped within 24 hours, with the exception of Sundays, and holidays. Sorry, we do not process international orders.
Best applied to damp, "towel dry" hair, or with a drop of water added to the product in your palm. Scoop a dime sized amount of Coastal Creme, then use your fingers and palms to emulsify in a circular motion, while spreading to your fingertips. Spread evenly throughout your hair. Style with your hands for a natural look, or with a comb for a stylized look.
Common names:
Water, Organic Sandalwood Hydrosol, Wild Harvested Seaweed Extract, Hawaiian Spirulina, Organic Golden Jojoba Seed Oil, Organic Herbal Oil Infusions of Marshmallow Root, Comfrey Root, Slippery Elm, Lavender Flowers, Chamomile Flowers, Chickweed + Cleavers, Sorbitan Olivate, Organic Aloe Vera Gel, Organic Coconut Vegetable Glycerin, Organic Rosemary Antioxidants, Organic + Wildcrafted Essential Oils of Blue Tansy Sweet Orange, Red Mandarin, Cedar Atlas, Rosemary Verbenone, Lavender, and Sage, Sensiva (preservative)
INCI (International Nomenclature of Cosmetic Ingredients):
Aqua (Water), Santalum Album (Sandalwood) Hydrosol*, Chondrus Crispus (Seaweed) Extract†, Spirulina Platensis (Spirulina), Simmondsia Chinensis (Jojoba) Oil*(infused with Althaea Officinalis (Marshmallow) Root*, Symphytum Officinale (Comfrey) Root*, Ulmus Rubra (Slippery Elm) Bark*, Lavandula Angustifolia (Lavender) Flower*, Matricaria Recutita (Chamomile) Flower*, Stellaria Media (Chickweed), Galium Aparine (Cleavers), Sorbitan Olivate, Aloe Barbadensis Leaf Juice*, Glycerin (Coconut-derived), Rosmarinus Officinalis (Rosemary) Leaf Extract, Tanacetum Annuum (Blue Tansy) Flower Oil†, Citrus Sinensis (Sweet Orange) Peel Oil*, Citrus Nobilis (Mandarin Orange) Peel Oil*, Cedrus Atlantica (Cedarwood Atlas) Bark Oil†, Rosmarinus Officinalis (Rosemary) Leaf Oil Verbenone*, Lavandula Angustifolia (Lavender) Oil*, Salvia Officinalis (Sage) Oil, Phenylpropanol + Propanediol + Caprylyl Glycol (preservative), Tocopherol (Vitamin E) *Organic †Wild-Crafted
"Best Natural Pomade" - Men's Health
"Best Styler" - GQ Grooming Awards, 2025
Our goal is to help you find the perfect styling product for you and your specific hairstyle and hair needs - if you try this product and you're not completely satisfied, simply email us and we can either swap for the correct product or send you a refund.
Filled with super-food ingredients like coconut, aloe vera, spirulina, olive squalane and marshmallow root, our Coastal Creme is ideal a natural, no-hold look. A favorite for those who seek volume and styling, while still being able to run hands through their hair throughout the day, Coastal Creme has a cult-like following.
The Coastal Creme also works great as a "pre-styler", and many barbers, stylists, and customers use the Creme to style the hair, and then add a touch of either the Volcanic Clay Pomade (medium hold) or the Sun Wax Pomade, which is our strongest hold hair styling product.
Still undecided? Read our blog post, how to choose the right hair product, or email us direct at info@churchcalifornia.com with questions.
Coastal Creme Pomade was made for natural looks - Church Barber customers expressed a need for a volume boosting product to keep hair from falling flat, but they still wanted to be able to run their hands through their hair. We created and then tested our hair styling cream for nearly 2 years at Church, getting tons of feedback from customers and barbers prior to finally perfecting it. Today it’s among the best sellers at our shop and partner shops.
Our foremost mission is to create natural styling products that are high performance and work better than more conventional, lab-made products. We want to make it a no-brainer for you to toss out chemical based hair and grooming products and embrace our natural alternatives, without sacrificing the results you want. If you’re not satisfied with your products, we will happily refund you, less the cost of shipping.
"Coastal Creme pomade is like the superfood smoothie your hair has been begging for... great for adding texture and shape when things feel a little flat but you don’t want a locked-in look." - GQ
"Best Natural Pomade: it does wonders for smoothing and defining hair" - Men's Health
"It incorporates light amounts of bentonite clay to give you both hold and volume, without weighing thin hair down." - Men's Journal
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Rated 0 on a scale of minus 2 to 2, where minus 2 is Low Hold, 0 is Medium Hold and 2 is Strong Hold
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Rated 0 on a scale of minus 2 to 2, where minus 2 is Matte, 0 is Medium Shine and 2 is High Shine
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Smells good, light enough hold to make it through my day.
Nice light hold easy to use in small amount, doesn’t itch my head matte finish and smells great!
Glad I found this company by accident lol
| Hold |
Rated -1 on a scale of minus 2 to 2, where minus 2 is Low Hold, 0 is Medium Hold and 2 is Strong Hold
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| Finish |
Rated -2 on a scale of minus 2 to 2, where minus 2 is Matte, 0 is Medium Shine and 2 is High Shine
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Love this product
Very easy to use. Appreciate the packaging.
| Hold |
Rated -1 on a scale of minus 2 to 2, where minus 2 is Low Hold, 0 is Medium Hold and 2 is Strong Hold
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| Finish |
Rated -1 on a scale of minus 2 to 2, where minus 2 is Matte, 0 is Medium Shine and 2 is High Shine
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Also, Church’s customer attention is 2nd to none. They really are responsive. Rare to find a company on instagram (buyer beware) who stands behind their product. These guys do.
Great company!
| Hold |
Rated 0 on a scale of minus 2 to 2, where minus 2 is Low Hold, 0 is Medium Hold and 2 is Strong Hold
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|---|---|
| Finish |
Rated -1 on a scale of minus 2 to 2, where minus 2 is Matte, 0 is Medium Shine and 2 is High Shine
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PERFORMANCE GUARANTEE
Our foremost mission is to create natural styling products that are high performance and work better than more conventional, lab-made products. We want to make it a no-brainer for you to toss out chemical based hair and grooming products and embrace our natural alternatives, without sacrificing the results you want. If you’re not satisfied with your products, we will happily refund you, less the cost of shipping.
Note: Some customers find that using multiple Church products in tandem with each other provides the perfect result for their unique hair and styling needs. Trying with and without water, or comparing performance with completely dry hair versus towel dry hair, to find your preference, is also recommended.
FAQs:
WHAT DOES HAIR WAX DO?
Hair wax is a strong hold styling product that dually soothes and controls unruly hair, while providing structured styling and hold. Our hybrid formula of plant waxes and unrefined bentonite clay, naturally binds hair follicles together to add volume while bolstering hair for traditional styling and shape while locking in all-day hold. Our chemical-free, water-based formula also nourishes and repairs hair, sealing in moisture and protecting hair and scalp against environmental stress and UV damage. Fatty plant oils and herbal infusions add luster and shine to hair, fortifying its follicular structure and renewing it from the roots. People with thick, straight, and hard-to-tame hair will specifically notice the benefits of adding a wax to their styling process. We recommend using a dime-sized amount of wax and working it into the hair with your fingertips for natural styling or wet combing it into hair for a more polished look.
WHAT'S THE DIFFERENCE BETWEEN HAIR CLAY, CREAM, AND WAX?
Hair wax is our strongest hold, most structured hair styling pomade. Our cream pomade is a leave-in hydrating cream for curly, damaged, and dry hair; providing minimal hold, light shine, and a soft, natural styling. Our Clay pomade offers medium hold and shine, thickens and shapes hair, and is perfect for a casual everyday styling. Wax pomade is a harder styling option with more shine and tight hold for a more traditional, polished styling. All of our pomades are water-based and formulated using similar parts plant oils, hydrosols, herbal infusions, and plant extracts, so you can wear them individually or mix them together to achieve your desired result. We encourage intuition and for our customers to try and find the right proportions and ratios for their unique hair, adjusting for seasonal and personal changes as needed.
IS HAIR WAX GOOD FOR YOU?
Our pomades are uniquely formulated with active, potent botanicals that are specifically chosen for their targeted healing properties. In addition to styling, each pomade is built around a central mission of hair and scalp health and wellness. While many pomades on the market are packed with synthetics, chemicals, preservatives, fragrances, and nasty lab-made ingredients that have been linked to a variety of personal health issues from hormone disruption to cancer, all of our products are 100% natural, plant-made, raw and alive. We protect our living formulas in imported violet glass which naturally preserves and enhances the products; allowing us to bypass chemical preservatives and allow the raw plant ingredients to work to their full potential. We select ingredients based on their innate healing properties; from fatty plant oils to nourish, rehydrate, and protect hair, to hyper-potent plant extracts that treat and repair specific hair and scalp conditions, to waxes and butters that lock in moisture and create a barrier against UV damage and environmental exposure, to algae and other super-nutrients that fortify hair from the roots. Every component works alone and together to provide the styling you need without jeopardizing your health and body chemistry.
WHAT DOES WATER BASED MEAN?
Most conventional products are made with cheap chemical ingredients and byproducts like petroleum, which are essentially “dead” ingredients; long lasting and easily mass produced for maximum profit. We formulate our products to be as bioavailable as possible, meaning that they support and enhance your biology rather than disrupting and damaging it. Like your body, our formulas are built using a base of vitalized water; water that has been re-oxygenated and molecularized to support deep healing in the body. The vitalization process rebalances the molecular stage of water by creating a vortex and spinning the water to incorporate oxygen back into the water structure, similar to what happens naturally in nature. Vitalized water contains up to 30% more oxygen than normal water, and we find that it makes for more vibrant and balanced products that neutralize pH, heal skin and scalp conditions, and result in formulas that are soft, gentle, and deeply healing. Read more about our water philosophy here: link to water philosophy.
WHY ARE THERE SO MANY INGREDIENTS IF ITS A NATURAL PRODUCT?
A key goal of our formulation process is to create natural products that are 100% plant-made while providing the results of conventional ‘lab made’ grooming products. Many natural products offer simple formulas of a few ingredients but we believe that building a high-performance product means using a symbiosis of potent plant ingredients; from extracts to oils, hydrosols, to butters, to specifically target all the areas we are solving for. We believe in understanding what people need and working backwards to find natural plant ingredients that heal and support our bodies; trusting that everything we need can be found in nature. We choose each plant ingredient based on its unique healing profile and ability to synthesize with the other ingredients, following a formulation philosophy that gently layers phases of ingredients to maximize the healing potential of each formula. Once we’re close, every product is extensively tested in our barbershop with our highly-trained barbers and discerning clients, and reworked to perfection. Our final product is the culmination of countless revisions and test phases; delivering products that are results-driven while highlighting the natural, fresh plant ingredients inside.
HOW DOES THE POMADE STAY FRESH WITHOUT PRESERVATIVES?
Our products are all 100% plant-made, raw, living formulas -- free from lab-made preservatives, synthetics, and chemicals. To naturally preserve them, we use biophotonic glass jars and bottles; a thick violet glass imported from Europe, that limits damaging light and protects our fragile living ingredients from harm. Biophotonic glass limits spectral light from entering while allowing enriching ultraviolet and infrared light rays to flow freely through the glass. These types of healing light actually energize the formulas inside, attuning them to the frequency of a calm parasympathetic nervous system and naturally extending their shelf life to keep our products fresh and alive for years. Our investment in high quality glass means that your product will always be fresh, work great, and even get better with age without the use of any toxic, illness-causing preserving chemicals.
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